Find out what happened

Insights is live and interactive: you are looking at the numbers now, rather than at what someone wrote about them last week.

1. 1
   Open Insights and start on Diagnosis

   Diagnosis reads across the other tabs and tells you what changed, which is usually the actual question rather than what any single number is.

2. 2
   Set the date range

   Start and end govern everything on the tab. Most cases of the numbers look wrong turn out to be a range that includes a launch, a holiday, or half a week.

3. 3
   Pick the tab that matches your question

   Marketing for channels and campaigns, Social for posts, CRM for the funnel, Creative for whether the creative itself is working.

4. 4
   Ask Analyst anything else

   Analyst is a conversation over your own data, and the right tab when your question does not fit a dashboard.