How work flows

Brief, gates, library, publish, measure, and back to the brief.

Everything follows the same shape, whichever format you pick. Knowing the shape means you always know where you are.

1
You describe it
Pick a format and say what you want the way you would to a person. The agent keeps context between turns, so shorter or try a warmer tone work without re-explaining.
2
It reads your brand first
Before anything is written, it reads your knowledge base: brand profile, voice rules, colours, fonts, and any documents you uploaded.
3
It stops and asks
The run pauses at each gate. Approve the script, approve the audio, confirm the spend, then approve and publish. Asking for changes reworks that stage only.
4
It lands in the library
Finished work is kept whether or not you publish it. Save to library without publishing is always available.
5
It measures
Published work reports back through your connected accounts into Insights and Reports.
6
It suggests the next one
Where an insight is worth acting on, it can be handed straight to a production brief rather than retyped.

You can close the tab at any point. The work happens on a server, not in your browser, and a run waits at its gate indefinitely.