Turn an insight into the next production

This is the part that makes the two halves worth having together. When an insight suggests something worth making, it can be handed straight to a production brief rather than retyped.

1. 1
   Find something worth acting on

   Usually on Diagnosis, which tells you what changed, or Creative, which tells you whether the work itself is landing.

2. 2
   Send it to a brief

   The make-this action opens Productions with the brief already filled in.

3. 3
   Refine and run it

   From there it is an ordinary production: describe, approve at the gates, publish.