What it does, and how to do it.
Capability guides and step-by-step tutorials, written from the product itself. Start with what it does, then follow a tutorial end to end.
Start here
What the product does, how work moves through it, and the words it uses.
Setting up
The one day you do any work. Three tutorials, then it runs.
From signing in to a workspace that is ready to produce.
The knowledge base, the brand kit, and why the output stops sounding generic.
Data sources and social accounts are two different systems. This trips up nearly everyone.
Making things
One tutorial per format, cheapest first.
The cheapest way to see the whole loop end to end. A flat 0.33 credit.
Multi-slide posts, typeset in your palette, from about 0.05 credit.
A presenter speaking your script. The longest chain, and the most places to change your mind cheaply.
Storyboarded video with no presenter. The one format whose price is computed live.
Vertical cuts from a webinar or podcast you already have. From 0.25 credit a minute.
A board, not a wizard. Plan the shot in words before you pay to render it.
Publishing
Getting finished work out, once or on a cadence.
Understanding performance
Six live tabs, written reports, and the loop back into production.
Six tabs, six questions, and which one to open first.
When someone else needs to read it.
The most expensive failure in email marketing is the one nothing tells you about.
The step that closes the loop between measuring and making.
Reference
The tables you will come back to.
Six formats, what each costs, and how long each takes.
What stops, what it protects, and why the first one matters most.
One wallet, one unit, and the one exception people trip over.
Operator, Creator, Full Stack, and the trap in the middle.
Owner, admin, member, viewer.
The failures worth recognising on sight.