The honestanswers.
Everything people ask before they join. Search it, or browse by topic.
Do I have to be on camera?+
No. Your avatar is built once from a short sample, and it records everything from then on. After setup you never have to film again.
How long does setup take?+
Most of the work is one time. Building your avatar, connecting your channels, and setting your topics and schedule. Once that is done, the engine runs on its own.
Do I need any equipment or software?+
No cameras, no editing suite, no extra tools. Scripting, filming, editing and publishing all happen inside the platform.
What do I actually have to do each week?+
Approve. Schedules queue the work on the cadence you set, and each run stops at its gates for a decision: the script, the audio, the spend, and the publish. Approving is quick, and asking for changes reworks only that stage.
Is the avatar actually me, or a generic character?+
It is you. The avatar is modelled on your look and voice, so the videos feel like your own rather than a stock presenter reading a script.
Will every video look the same?+
No. The same face appears across a deep library of backgrounds and outfits, so a channel posting daily stays visually fresh without ever looking like a different person.
Can it match how I actually talk?+
Yes, and you control how closely. Drop your own past scripts into the knowledge base and the engine learns your tone from them, so the writing comes out in your register rather than a generic one.
What if I do not want to use my own face?+
You do not have to. A licensed presenter can front the videos instead of you.
Who writes the scripts?+
The engine writes the first draft. It takes a topic, from you or from what is moving in your space, and scripts it. Then it is yours. Edit the draft directly in the box before it goes on, or let it run as written.
Can I review videos before they go live?+
Always, and it is not optional. Every production stops at four gates: approve the script, approve the audio, confirm the spend, then approve and publish. Save to library without publishing is always available, so nothing goes public without an explicit decision.
What if it makes something off-brand?+
The knowledge base is read before anything is written: your brand profile, colours, fonts, voice rules and any documents you upload. Beyond that, the script gate is the cheapest place to change your mind, because nothing has rendered yet.
Can I keep working on something instead of starting over?+
Yes. Continue this session picks a production back up with its context intact, the script, the look and the decisions. The agent keeps context between turns, so shorter or try a warmer tone work without re-explaining.
How often does it post?+
On whatever schedule you set. Consistency is the point, so it keeps to the cadence without you having to chase it.
What can it make?+
Six formats: avatar video, AI video and ads, images, carousels, long-form articles, and clips cut from footage you already have. Product Studio is separate again, a board for product photography built around a photo of the thing you actually sell.
Where does it publish?+
To the channels you already own. You connect them once during setup, and one video goes out everywhere, formatted for each destination.
Does it work outside English?+
Yes. Content is made for the market it is going to, rather than written in English and translated as an afterthought.
Can it reach audiences outside the usual platforms?+
Yes. Reach is not limited to the handful of channels most Western tools support, which matters if your audience is somewhere those tools ignore.
How does the testing work?+
It runs variations against each other. Hooks, lengths, thumbnails. Whatever performs is what keeps running, and the winning patterns shape what it makes next.
What does it learn from?+
Your channel's own performance data, not a library of generic best practice. What works for your audience is what it optimises toward.
Does it handle ads?+
It makes the creative and it reads the results. AI video and ads produces paid-ready video, and connecting your ad accounts as data sources brings spend and performance into Insights and reports. Placing and managing the media buy itself sits with you or your buyer.
How do credits work?+
One wallet pays for everything. Monthly credits are additive grants rather than a use-it-or-lose-it allowance, so unused credits roll over and nothing resets at renewal. You are charged for what you keep: a discarded image or a failed render is not billed.
Will AI-made content hurt my channel?+
The output is built to meet platform guidelines, and you keep control over what publishes. Platform rules do change, so they are tracked and adjusted for rather than leaving you to find out the hard way.
What results should I expect?+
That depends on your market, your offer and what you have to say. Anyone promising guaranteed numbers is selling you something. What the platform guarantees is consistency. Content that keeps shipping, testing and improving without you.
What if it does not suit what I do?+
That is what early access is for. You get to see it run on your own channel before committing to it as your content operation.
How much does it cost?+
Founding pricing is held for waitlist members ahead of the public launch. Join the list and the pricing for your market is shared before it moves.
When does it launch?+
The rollout is market by market. The waitlist is how you get first access, and how you lock founding pricing before it rises.
How do I get in?+
Join the waitlist. Access opens in waves, and list members go first every time.
The best answer is watching it work.
Join the waitlist and see the engine run before your market opens up.